Never wait for opportunity or trends when it comes to taking the plunge. Be out ahead of trends and make new opportunities each day — that’s the key to having a successful marketing career, whether working for others or as a solo enterprise.
As 2019 approaches it’s becoming much easier to grab attention on social media — but much harder to keep it. That famous ‘fifteen minutes of fame’ has been reduced to ‘ten seconds of clicks.’ The rise of algorithms and social media watchdogs, both in-house and outsourced, means that something brilliant and outrageous can travel the world in a few nano-seconds, garnering millions of clicks, and then totally disappear like a puff of smoke, forgotten in the onrush of newer and more outrageous marketing gambits.
Live content, video content, is the marketing juggernaut of 2019. No doubt about it. Consumers want more engagement and interaction with brands and companies, and the best way to do that, of course, is with a site that features live video. Canned video too often shows its age after even a month — consumers don’t want to get in on the tail end of a viral video, they want to be one of the first thousand. So brands are going to podcasts in a big way. We predict that 2019 will be The Year of the Podcast for marketers.