Social media marketing can deliver a great ROI with a majority of the platforms being free. Social media is not just for promotion as it can do so much more. Customer service is an aspect of social media that can help salvage unhappy customer simply by addressing their concern or complaint. There are plenty of factors that impact a social media marketing campaign but there are a few things that you need to keep in mind and they are as follows.
The most important thing for many marketing campaigns is that of staying on budget. While posting on social media is free promoting a post is not which can be done on every platform. Creating the social media content can be done by a freelancer or taken care of in-house. Most of the time you will take care of this in-house so the tone of the social media account will stay consistent.
The goals of the social media marketing campaign have to be set out before any strategy is discussed. Otherwise creating a strategy can be a waste of time without an end goal in mind. This could be to drum up sales leads or simply spark conversation in the industry. Campaigns can have multiple goals as things like branding can be done simultaneously with customer engagement.
The world of digital and influencer marketing is far easier to track than that of traditional marketing methods. With all of the technology available it can be easy to find the ROI on nearly any social media post or campaign as a whole. The data that is collected is not only valuable to the company but it can help shape future campaigns. Trial and error is the name of the marketing game but it could not be more important not to make the same mistake more than once when creating a campaign.