Digital marketing is here to stay with successful campaigns yielding more sales and leads for businesses. For this reason digital marketing companies seem to be springing up nearly everywhere. Running a digital marketing company can be immensely rewarding financially but productivity can be an issue at times. Getting employees to produce at a high level consistently can be tough as distractions are abundant when working on social media or writing content. A proactive approach to keeping people productive is all that is needed at certain times. The following are tips to improve productivity at your digital marketing company.
Block Certain Websites
Blocking certain websites that are used to waste time like that of YouTube might not be an option as marketing companies utilize the platform regularly. Buzzfeed would be a great example of a website that should be blocked as while it is fun to read, it does nothing in terms of productivity. If employees have an issue with blocked websites it is important to let them know they are paid to work rather than surf the internet for cat memes. You would be surprised how much time people waste while at work so do not allow this!
Create A Comfortable Working Environment
A comfortable office with the office having a massage chair or two can really help productivity. Being able to relax during breaks can actually boost productivity for the rest of the day. Allowing people to dress as they please might not improve productivity but it can improve morale which impacts productivity. Certain people will be more productive with headphones in as it helps minimize distractions whether it is a loud chatty employee or just noises in the office.
Time Tracking Software
Time tracking software can do wonders for productivity as employees will know management can see what they have been doing. Not only this but you can see where the most productive people are spending their time. This can enhance training for new hires as well as help people become more productive. Time tracking software also makes it easy to bill clients if you are working for them hourly. Try out time tracking software to see how much more work your employees could be doing.
Reduce Meetings Via Email With Clear Instructions
The professional world is full of meetings that could have been eliminated with a well-worded email. The advantage of sending an email over a meeting is that it can be referred to later. Employees that are out sick or on vacation will also be able to read this instead of having to be filled in later. Clear communication via email should not be difficult for those at an internet marketing company as most people have experience with writing. Take the time to assess whether certain meetings can be permanently cancelled in favor of an email.
The more productivity that you can get out of employees means the more profit for the company. Do not push too hard as this might have the opposite effect on the employees. A small improvement week after week will add up so get your team running at optimum levels today!