The ease and convenience of doing business has improved tremendously in the past decade especially with the rise of big online marketplaces like the Amazon platform. This e-commerce giant has assisted millions of sellers from around the world start successful businesses using its well-established infrastructure, networks, and tools. One of the more recent valuable additions to its already extensive pool of merchant resources is the official Amazon Seller App which was released in 2014.
In this post, I will explain how you can get the most out of this app which is one of the few carefully selected software that makes it into my most recommended Amazon selling tools list.
How to use Amazon Seller App to improve sales
For starters, the Amazon Seller App is targeted primarily for the on-the-go Amazon vendor looking for easy and quick access to their account. This includes helping with the following tasks:
– Inventory management
– Disbursement management
– Pricing and repricing of inventory
– Customer support and correspondence
When it comes to running an ecommerce business, one of the key factors that can make or break it lies in how well you manage your inventory. You don’t want to run out of stock just because there was a sudden rise in demand of a certain product in your store. Equally, you’ll want to keep a low inventory for products that do seem to move as fast.
The Amazon Seller App gives you a fair idea of what is in high demand and what’s not. To do this, go to your order panel for a quick overview of how your store is performing in regards to goods being shipped, pending orders, and cancellations among others. This kind of information helps you plan your inventory in a more informed fashion to ensure your business runs smoothly and profitably.
Cash flow is another critical part of a successful online business. Without it, running a business and maintaining good relationships between vendors and partners becomes extremely difficult. Luckily, if you’re a merchant at Amazon, keeping track of your cash flow is made easy with the Amazon Seller App’s disbursement management feature. With a tap or two on your device, you can easily tell when to expect your next disbursement payment and how much is to be paid for that period.
This way, you’re able to make near-future cash flow plans from a more informed position based on how your subsequent inflow looks like. Besides, you can assertively make reasonable payment promises to your partners or ask for additional credit knowing you can clear soon.
Adjustment of inventory prices
Re-pricing, which is simply the process of adjusting prices based on demand and current production/acquisition costs, is mostly associated with brick-and-mortar stores. However, online businesses are quickly learning to get on with it, starting with Amazon which now allows its FBA merchants to easily adjust and readjust their prices with the touch of a button.
If you’re on the move and want to re-price some of the goods in your inventory, the Amazon Seller App has a useful tool for this.
Take a look at this example;
Imagine you’re traveling or running some errands outside town, and you notice one of your commodities is selling too fast due to a sudden spike in demand. Depending on how much of this product you have in your inventory and your overall selling strategy, you may decide to adjust the price upwards to maximize your profits and also avoid running out of stock prematurely.
On the other hand, you may elect to undercut your better-performing competitors if you’re working in an extremely competitive environment. This helps you carve out a marketplace of your own while also enabling you make a quick profit.
Take advantage of the Amazon Seller App’s repricing tool to boost your sales and overall profits.
Customer communication and management
The importance of good customer relationship management through offering timely responses cannot be underestimated when running an ecommerce business. The Amazon Seller App enables you to communicate effectively with your customers through email. With this real-time feature, answering queries coming from prospective and existing customers has never been easier.
Sell and convert more buyers into repeat customers by offering timely responses even when you’re on mobile and not near your workstation.
While not without its fair share of weaknesses, The Amazon Seller App is a handy tool that will help you better manage your FBA store. Sure, most of its features are quite basic and you’re likely to need a more advanced tool as your business grows; however, this app offers a good place to start and learn how the Amazon marketplace works. And considering it’s completely free to use, there’s every reason to download and try the Seller App!