The world of marketing is continuously changing. As a business owner or marketing professional, you have to be on your toes to ensure you are meeting the challenges that come with reaching your target customer. One of the best ways to do this is to rely on the advice of marketing experts, including Luke Lazarus.
Lazarus has more than two decades of experience in global marketing, and now he serves as a consultant to businesses around the world. Much of his time is spent working with companies that are new or declining. He helps the owners and management team find out what could be causing issues or how to gain more momentum.
As a consultant, Lazarus has a fantastic ability to identify and market businesses, and he has a great talent for helping these companies stay within the budget that management has set. With all of this experience, he is also thrilled to share his expertise with others, including the following marketing trends to pay attention to:
Most people have realized by now that social media is king when it comes to marketing, but one social media platform has risen to the top: Instagram.
The platform has more than a billion users, and thanks to its standalone app, IGTV, companies can create and share longform video content. This gives companies a new way to market a brand, and also allows them to partner with established influencers. Currently, these videos can only be one minute in length, but that’s more than enough time to get a message to your customers.
Chatbots and Live Chat
Another marketing trend that you should pay attention to, according to Luke Lazarus, are chatbots and live chat on your company’s website. You might not see the connection at first, because these have been used for customer service for years. However, it can also be an amazing marketing tool.
Studies show that your customers are much more likely to use an online chat, even with a chatbot, than they are to use a phone or email contact to reach you. With these chatbots, you can now offer 24-hour service, quick answers, and instant responses, as well as using these to market specific products or services.
Artificial intelligence, or AI, has been making an impact in many industries, and the marketing industry is no different. Basically, this type of technology mimics human intelligence, and it allows computers to analyze data, similar to how our brains do.
When you utilize artificial intelligence in your marketing plan, you can get a lot of information about your demographics. In other words, when you use artificial intelligence, you can use the information to plan and execute campaigns to boost your marketing dollars. You still need human creativity, of course, but AI can help in other ways.
Finally, billions of dollars are exchanged thanks to mobile payments these days, and this trend is only going to increase, according to Luke Lazarus.
Businesses are jumping on this, too, including offering things like in-app purchases and accepting Google Pay, Samsung Pay, and Apple Pay. With these trends, however, risks could follow. However, that doesn’t mean you should be afraid to adopt this. The amount of revenue you could bring in could be exponential, and if you aren’t doing this now, it could be too late in the future as even newer and better technology is sure to move in.