An international study has been done to find out people’s favourite cuisine. It was carried out in 24 countries, surveying 25,000 people.
On the global average, Italian food received a score of 84%. It’s the most-liked cuisine in the world. No surprise there. Who doesn’t love their pasta, pizza and gelatos?
With Italian food being in high demand, what does this mean for companies listed on the stock market?
Let’s take a closer look at Domino’s Pizza Inc [NYSE: DPZ].
It was first listed on the New York Stock Exchange in July 2004, with a share price of US$13.83. By 9 October 2019, its value has soared to US$248.19.
That’s an increase in share price of over 1,900%. To put this into perspective, if you had invested US$1,000 back when Domino’s first listed, you would have made US$17,000, while collecting dividends along the way.
Why Domino’s Is a Big Success
Domino’s is committed to customer satisfaction. They deliver all of their pizzas within 30 minutes. Before they entered the market, this kind of efficiency was unheard of.
Over the years, they have refined their order-taking process, making it simpler and quicker. In 2008, they officially launched their online-ordering system. In 2010, they introduced a mobile app with various features. As of 10 October 2019, over 50% of sales have come through these platforms.
The Domino’s app features a GPS tracker, where you can track the delivery of the pizza all the way to your door. You can also cast the pizza tracker on your TV, get notifications sent directly to your smartwatch, as well as simulate the creation of your pizza by using the app’s built-in Domino’s Pizza Chef.
The overall user experience is fantastic, instilling a high level of trust and loyalty in customers. You can be confident that you will get a good-quality pizza delivered in a short amount of time!
How the Italian Economy Benefits
With Italy being the home of pizzas and the most-liked cuisine in the world, let’s see how their economy benefits.
Italy is a well-established country with a relatively stable economy. The Italian GDP is US$2.3 trillion, with 2.1% accounted for by its vibrant agriculture sector. That adds up to US$48.3 billion per year being spent on their food industry.
Sure, some sectors are going to be more in demand than others. But with US$48.3 billion to spare, there’s plenty of room for growers, suppliers and retailers to get a decent shot at the financial benefits. With Italian being so well-liked, this creates a healthy spark for various companies to offer the same style of food and deliver it locally within 30 minutes.
Potential Opportunity as the Demand for Food Increases
At the Wealth Morning financial newsletter, they dive deep into the supply and demand of food in our economy. They explore companies that were once speculative-stock investments but have since skyrocketed in value. Companies like Domino’s Pizza.
Wealth Morning also has a premium research service, uncovering exclusive opportunities for you to catch the next big wave of food demand.