In the social media age, it seems as if everybody is on LinkedIn. Countless professionals in a myriad of industries from across the globe rely on the platform to network and to stay up to date on the latest emerging trends, meaning your business can’t afford to miss out when it comes to getting involved in LinkedIn. So how should you leverage LinkedIn for success in 2018?
By following the paths of others who have ridden LinkedIn to financial success before you, you’ll soon come to master the platform with relative ease. As you’ll find out, LinkedIn is a fantastic way to generate leads, and 2018 is shaping up to be the best year yet when it comes using the platform to attain financial success.
Exploiting tech, the right way
It should be obvious by now that those business which succeed the most often in today’s economy are those which recognize the value of tech early on, and move to exploit it for financial success. LinkedIn and other social media platforms are no different; companies that rely on LinkedIn regularly grow at impressive rates, and often find customers and leads in places no one else had thought to look in.
So how should you start finding leads on LinkedIn? After you’ve made an accountant, you should understand the importance of getting your company leadership involved in leveraging LinkedIn to find leads. Only a strategic usage of LinkedIn, one that takes into consideration not only your personal interest but also the needs and skills of your broader company, will be worth your while.
Getting your team leaders involved will be invaluable when it comes to measuring the progress you’ve made by using LinkedIn; your managers can assess which sales team members are unable to properly carry out advanced searches, for instance, and can determine which of your advertising strategies may be worthless in the long-run. Furthermore, LinkedIn is ultimately about connections, and having the savviest leaders in your company acting as its public face on LinkedIn will go a long way towards ensuring others want to connect with you or your brand.
If you’re suspicious about how LinkedIn can help you, your fears can be alleviated by brushing up on the facts. LinkedIn has generated a huge amount of B2B leads, for instance, and business owners and SEO firms, such as YEAH! Local, alike, have found it invaluable when it comes to connecting with others and growing their business. With hundreds of millions of members, LinkedIn offers the greatest access to potential leads out of all available social media platforms, and is focused squarely on business, ensuring all of your leads are sound and not a waste of time.
Building leads won’t come easy
Even with LinkedIn, however, you’ll find that generating more leads in 2018 won’t be an easy feat. To find success in the market, you’ll have to employ creative solutions that rely on the best of human expertise, and will need to be familiar with the underlying tech that makes LinkedIn a reality, too. To understand LinkedIn thoroughly, and to find success by using it to generate leads, you’ll want to turn to LinkedIn’s own advice when it comes to building more leads.
If your sales team doesn’t have the savviness required to operate today’s digital tools, they’ll be helpless from the get-go when it comes to using LinkedIn. That’s why you should seriously considering upping your investment in IT training, and only hire those employees who can most masterfully manipulate technology to their advantage in the market.
In today’s data-driven era, virtually all leads worth pursuing are found online using a lead management process, usually by those competent salesmen and women who understand how to navigate the complexities of the web. To find these leads on the web, you’ll need employees who have sterling LinkedIn profiles themselves.
If your sales team members don’t appreciate the importance of coming off as a professional online – something which is vastly different than coming off as a professional in person – then your efforts will be in vain. That’s why it’s critical to, from the very start, rely on only your best and most tech-savvy workers when it comes to using LinkedIn to find leads.
Thought-provoking content posted by your team members will inevitably lead to more connections, which will in turn lead to a greater access to leads. Crisp, impressive looking profiles that make others envious of your company’s success will go a long way towards making you more attractive on the open market, something that’s invaluable when it comes to cashing leads who may be hesitant to jump into bed with you. Ultimately, LinkedIn is one of the greatest business assets of our time, and you’re missing out if you’re not using it. Maintain a sharp image, and navigate the platform properly, and your company will be using it to find new leads in no time.