This year has been crazy for business owners all over the world. As we attempt to adjust to the near-constant changes that affect those businesses both directly and indirectly, a few tips from those “in the know” are almost always helpful.
Numerous companies just like yours are augmenting their sales via Amazon and since you are likely going to face a good bit of competition in that market, you should definitely take a few minutes to review the top 5 tips for Amazon sellers to increase their sales.
1. Hire an Amazon Virtual Assistant
An Amazon virtual assistant can help increase sales in multiple ways. If you’re spending too much time on repetitive tasks or you’re just feeling completely overwhelmed by all the tasks that need to be completed daily, an Amazon virtual assistant could be just what the doctor ordered.
Virtual assistants can bring specialized skill sets to your Amazon sales operations and they are available as much as you need them and when you need them.
2. Improve Your Product Photos
High-quality photos of your products are one of the quickest ways to grab the attention of potential buyers. The good news is, you don’t need to purchase professional pictures or hire a pro, just follow these simple tips:
- Use a white or light-neutral backdrop.
- Photograph with as much natural light as possible.
- Set the white balance to auto and do not use a flash.
- Take photographs from multiple angles.
- When appropriate, take shots with your product in lifestyle situations so that potential buyers can see it in use.
3. Optimize Product Titles & Keywords
Your product titles and keywords are how buyers will find you and are definitely extremely important. For your titles, stick with a formula of Brand name + Product name + Features (such as color, size, uses, etc.). Additionally, the keywords that buyers use to search for the products they’re interested in change almost constantly, and staying ahead of the curve can help increase sales. The good news here is, there are plenty of tools that can help you increase your Search Engine Optimization (SEO).
4. Sync Your Inventory
If you’re like many other Amazon sellers, you sell products on multiple platforms. Syncing your inventory makes it a lot easier to sell across platforms while easily tracking inventory easily, seamlessly making product updates, and maintaining a consistent tone in product descriptions. This also helps save you a lot of time as you don’t have to manually make changes multiple times, which means that you can devote more time to building your business with the other tips on this list.
5. Always Respond to Feedback
Product and overall store feedback are invaluable when it comes to generating more sales. Potential buyers are much more likely to complete a purchase with you if there is a decent amount of reviews from previous customers. While this is an area that inherently requires time, it’s extremely important that you foster relationships where customers want to leave feedback.