Next to your experience, one of the most important factors of your profile as a real estate agent is your bio. Oftentimes, the bio is one of the first things clients look at when looking to book a real estate agent. It not only gives them an idea of the person they will be working with, but also is an overview of the services provided by that agent.
Constructing the perfect bio can be difficult. How do you know if you’re saying too much or too little? How long should it be? We sat down with Jacques Poujade, expert real estate broker and managing partner at LendPlus, to get his best tips on creating a bio that will attract any client.
Infuse Your Story
It’s important to let your clients know that you are just as much human as you are a real estate agent. “I suggest adding a little bit of your background story to your bio, showing your passion and dedication to the industry,” Jacques Poujade tells us.
You don’t need to put every detail of your entire life in there, but including why you got into real estate and what you’re passionate about will add the right amount of life to your bio to keep the readers’ attention.
Show Off Your Skills
An impressionable bio includes both a good background story and a summary of your skill set. Since it’s probably the first thing potential clients look at before considering hiring you, it’s important to be upfront about what you’re capable of.
“Highlight a couple of your strongest skills, but don’t go overboard,” advises Poujade. Give the reader just enough so they stay interested and read further into your work.
Have a Good Headshot
Believe it or not, having a professional looking headshot can be vital to whether or not a client decides to hire you. “Including a professional photo of yourself creates more of a connection between you and the client,” says Jacques Poujade.
Make sure you are appropriately dressed and your face is clearly visible. The better the first impression is, the more likely you are to get hired.
Keep it Simple
It’s easy to get carried away in the bio. However, potential clients are not looking for a blog post, they are just looking to get a feel for someone they are going to pay to find their future home. That being said, its important to keep your bio to around 300 hundred words.
This may not seem like a lot to express yourself, but especially if you have an entire website exhibiting your extensive portfolio and past experience, this is all you will need to be successful.
“Honesty is always the best policy, especially in the real estate industry,” says Jacques Pouajde. Don’t put anything in your bio that you know you can’t follow through with.
Clients are looking to hire an agent they can trust. If you are able to develop a good relationship with your clients, it is likely they will come back to you or refer you to a friend. Be specific about the work you do. Being clear about communication from the start will make business easier from the start.