No matter the type of retail business or store you are running, the design is the key to attracting your customers. The way you treat them is what keeps them coming back, but the initial look and design of your store is going to get them on board with you in the first place.
Planning your store layout is an art, but it’s also a science. It has to be done in a way that has an impact on clients and customers, and it requires a lot of testing and imagination. Before you start moving all of your stuff from your current store into self-storage, you need to consider the following points below in the design of your store.
Include natural walls
Natural materials make people feel calm. There is a rustic feel to naturally exposed walls, and if your store has exposed brickwork, you’re going to offer customers a calming space. Natural walls look impressive, and they give your store a chance to look more upmarket than others in the same street. Exposed walls make for excellent spaces to add great lighting and feature pieces in the store, too.
Throughout your store, digital signs give you a way to lead your customers in the right direction. These signs can point to specific sales, discount areas – even categories of clothing or food.
Digital signs are brighter and are better for capturing the attention of your customers, and these can be strategically placed so that your customers are led in the right direction around your store.
Fun, funky lighting colors are going to offer you the perfect way to make your store interior more interesting. You can add this lighting inside all areas of the store so that there are no darkened corners or dull areas for people to miss out on.
You also may find that fun lighting will help to tempt people inside the store from the outside of the business.
Every single store out there needs to have something interesting on the walls. Big, blank spaces on the walls of your store are uninspiring, boring to look at. While you don’t want to have everything on the walls crammed together, you do want to have enough room to include some artwork that looks good.
You’re appealing to your customers, here, so you want to ensure that the artwork you include offers something relatable to the rest of the store.
Be careful not to overdo it
Cramming in your displays, products and more is not a good idea. Finding the perfect balance between enough products and displays and not enough is tough.
A minimalist approach is often better depending on the type of store you are running, and it allows people to move around easily without feeling overwhelmed.
Silent stores? They don’t inspire customers. There is enough literature out there to show that great music that isn’t too loud or too quiet is good for attracting clients to your store. Choose music for your store that will help your business to stand out in a good way, rather than being labeled as annoying!
Your store design will set your business apart from the rest. How do you plan to do it?