Learn – What is local SEO, its benefits, why your business needs it, and some tips to make a good strategy.
Do you have a local business? Do you think it is unnecessary to be on the internet because the people of your city already know your place? If yes, then you are losing a lot of customers.
How? Because of these stats:
According to SEO Tribunal, more than 95% of people get to know about a local company through the internet.
A survey by GoGulf states that 46% of all searches on Google are about local information.
Clearly, being on the internet is essential today without any doubt. However, simply “being online” is no longer enough. Nowadays, you have to really stand out from your competitors and get more customers. And for that, it is necessary to have a good web positioning strategy – Local SEO.
In this article, we will tell you what local SEO is and, of course, why your company needs it..
What is Local Seo And What is it For?
To understand local SEO, first, learn about local searches. These are the searches that people use according to their geographical location to find a product or service. There is data that confirms that at the same time, 4 out of 5 people search for local information with their mobile phones. Google has several tools to know where the client is located, such as IP, cache, Gmail account, etc.
Local SEO is a set of techniques to enhance a website’s positioning on Google results pages for local searches. Another way to define it could be, a strategy with which a website with a physical local business or that provides a service, is found by customers who are located in that area through related searches. Like, if someone searches for “Car Repair Near Me” or “Car Repair Shop Texas”, the website optimized according to local SEO will show on the top of the results. All and all, local SEO is essential if you want to attract local customers.
Key Point: Logically, local SEO is not limited to only those search results that Google offers. We talk about this search engine because it is the most used in the world. Local SEO works in the same way for other search engines such as Yelp, Bing, or others.
What Are its Benefits?
Carrying out a local SEO strategy benefits your company in several ways:
- Increase your visibility in organic results of the related geographic location.
- Reach a greater number of potential customers. Geolocation favours local sales in search results.
- It does not require any major economic investment.
- Increase the visits that will occur on the website. Getting users to know more about the brand, products, and services.
- In addition to the opportunity it offers to compete in such a saturated market, it contributes to the creation and enhancement of the brand image.
Why Does Your Company Need Local Seo?
In the past, people used printed guides to find businesses in our area. If they needed to go to an emergency vet, they would pick up the yellow pages or local directories to look for one in their city. But that time has ended many years ago. Currently, the Internet is the largest and most important showcase you can have. On both mobile devices and computers, many people turn to search engines like Google to find local businesses.
However, this is not the only reason why you should consider Local SEO in your company. Here are other reasons why it is very important:
ROI Is Very High
There are several types of advertising that you can implement in your company to make yourself known to more customers. Some of the most used locally is the use of flyers, direct mail, or local newspapers. All of these forms of advertising, which have probably worked for years, have a very low return on investment. Many times, we spend much more on advertising than what we get in return. However, when you hire a local SEO agency for your business, the ROI is much higher and, therefore, advertising is much more profitable.
Although Local SEO is a fundamental element that every company should take into account when developing a marketing strategy, it is still not widespread enough. Many companies are still unaware of its benefits. In fact, although Google My Business is a free way to advertise on the Internet, many companies have not opened their profile.
This offers you a golden opportunity. Since there is less competition you have a much better chance of being the top-positioned business. Without a doubt, it is a great business opportunity, and arriving before others can give you a certain advantage. So, get in touch with a local SEO consultant ASAP.
Generate Long-term Publicity
Investing in a good local search engine optimization strategy offers you long-term possibilities. When you pay to appear in a newspaper or have 1000 flyers printed, you are assured of two things: you are going to pay a large amount of money and the advertising is going to disappear in less than a month. On the other hand, when you carry out a local positioning strategy, the results are maintained over time. If the strategy is done well, you can continue to appear in the search results for years.
Lastly- Some Tips To Make A Fruitful Strategy
Here are some brief tips for doing local SEO on your website. Design a web positioning strategy that contains the following characteristics:
- Define the exact activity and the commercial sector of our business.
- Delimit the geographical area of influence.
- Establish a target audience and a buyer persona (ideal client).
- Only select keywords that define the services you offer.
- Use keywords that contain the location to enhance SEO OnPage.
- Analyze the competition of local businesses.
- Create a company listing in local directories.
- Complete and register your profile in Google My Business.
If you need help setting up your local positioning system for your business, consider starting working with a good digital marketing agency. They will create a local SEO strategy adapted to your business, which will help you achieve your goals.
Rahul Vij, co-founder of WebSpero Solutions, theater enthusiast; loves to talk about digital marketing and other emerging technologies. He believes in a learning mindset and is always looking to learn something new.
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