Digital marketing can help drive sales at immense rates when done efficiently. The last thing that a digital marketing agency should do for a client is lead them into a Google penalty. Search engines have certain webspam requirements that are aimed at marketers trying to beat the system of the search giant. Understanding how to pick the right agency is going to be important as they vary vastly in quality. The creation of a list of things that you aim to do through your marketing is important. The following are things that you need to look for in a digital marketing agency.
Established Results in Your Niche
Digital marketing agencies can be all-inclusive or specialize in certain areas. If you need help with building backlinks, then an agency with top content marketing professionals should be targeted. If you need help with web design, you can enlist the help of an agency with in-house designers that focus on SEO.
A business that specializes in eCommerce might need different marketing than that of a dental practice. An eCommerce marketing agency can be immensely helpful in driving sales and traffic to product pages. Small things like product descriptions and photos make a huge difference. The ability to have descriptions written weekly for new products will help maximize overall sales volume.
Quality Content Produced
Quality content is important in today’s world where customers are constantly overwhelmed by content in various forms. Most people watch videos during some part of the day whether they are funny or informative. The generic titles that you see draped across social media platforms like Facebook can be a complete waste of marketing budget.
Ask for previous pieces of content that they have had published or created for a client. If an agency refuses to show content they have created, this should be treated as a warning sign. There should at least be a few pieces of content that they are proud of.
Ask for case studies and results from similar clients. This can be the big factor in deciding on an agency as a lack of results could mean none were generated. Be careful when it comes to agencies that have been constantly rebranding as they could have less than desirable online PR about them.
Established Relationships With Top Publications
Top publications can be national or local depending on the target demographic of your customer base. The ability to generate traffic for a small business can drive leads that can change the trajectory of the business permanently. Local publications can be used for businesses in the local area and can drive results. Targeted keyword backlink building will be essential to climb the search engine rankings in a local area. Bestlocal.co is a great example of a site that helps aggregate the top businesses in a local area by niche.
Digital marketing agencies vary in quality in terms of the results that they produce. Take the time to consult with a few companies before making any long-term decisions.