Customers are the lifeblood of every company. Sure, marketing efforts and persistent salesmen can make a difference, but the truth is that your best advertising tool is your own clientele.
Research shows that a client who experiences good customer service at your business is more likely to recommend it to a friend. So it stands to reason that customer service is a significant contributor to company growth and success.
But that leaves one question: How do you boost your company’s customer service quality, especially in an age where many customers are online or remote? Here are three sure-fire ways that can help you improve your customer experience.
Technology Upgrades = Customer Service Upgrades
Businesses all around the world have now become accustomed to working remotely. These very same businesses have also experienced problems with connecting with their customers due to poor or outdated technology. There’s no way you can improve customer service if you can’t reach your customers in the first place.
A new way of working calls for a new wave of technology. Invest in tech that allows even remote workers to interact with clients effectively. Consider VoIP (Voice over Internet Protocol), which will provide more reliable uptime.
If you plan on keeping at least some of your employees as remote workers after the pandemic, consider upgrading their internet connection. You’ll increase productivity, guarantee better uptime, and garner more respect from your employees.
Stay up-to-date on cybersecurity
Customer service isn’t always about quick, friendly interactions. It’s also about maintaining a reputation for professionalism and trustworthiness. That’s why you should always include cybersecurity in your customer service plan.
Every time a customer gives you their contact information or billing details, they’re trusting you with their sensitive data. When your technology runs smoothly, clients take notice. When your technology runs poorly, clients attribute it to poor management, assuming that your company is unreliable and outdated.
Don’t betray your customers’ trust by neglecting your cybersecurity. If you do, your profits and reputation will drop, often irrevocably.
You should also take the time to educate your staff about safe practices when using their devices online. This includes password protection, logging out of systems and websites that contain secure information, and regularly changing their passwords to prevent any data breaches.
Hire an IT provider
Hire an IT provider to get a full range of managed IT services, cloud services, cybersecurity and compliance, data and voice connectivity, network monitoring, IT projects and support, and business risk assessments. Doing this takes the pressure off your back and leaves you with that peace of mind knowing that if your company is attacked by hackers or viruses, your business is protected. There are plenty of IT services in California that can help your business remain safe in a world where information is constantly at risk.
You will also be able to take advantage of professional expertise and advice, a secure infrastructure, flexible services and future proof services that are constantly upgraded with no additional cost or financial risk to yourself.