Do you want your insurance agency to be successful? Do you want it to grow and thrive in a competitive industry? If so, read through this blog post for four marketing tips to help your business succeed. We’ll talk about how to get more customers using social media and email marketing strategies and how to use content marketing best practices to grow your insurance agency.
1. Make Use of Email Marketing and Social Media
When you’re talking about how to grow your business, one thing that will come up is the importance of “being where your customer is.” If your customers are using social media or email like most marine customers, you need to use those channels. Below we’ll talk about how social media and email marketing can help grow a small insurance agency.
Social media has grown in popularity over the last few years, particularly among businesses. According to Top Rank Marketing, around 90% of brands use social media as part of their marketing strategy. Why do so many businesses use a social media presence? Here are just two reasons why your insurance agency should have a social media platform. First, it allows you to build a community around your business. Second, social media can be used as a marketing tool for driving inbound leads and promoting content.
When considering what social media platforms to use for your agency, the most important thing is to ensure that you do not spread yourself too thin. Many businesses go on Twitter, Facebook, Pinterest, and more with the idea that they need to be everywhere. But if you do not have time to manage multiple platforms actively, then it will get in the way of your business’s success. So make sure you only use a couple of social media channels so that you can dedicate enough time and energy to each one.
2. Use Your Blog to Increase Website Traffic
Content marketing is important for a brand’s online presence, and an insurance agency’s website should be no different. If you have built up your brand offline with advertisements and other promotions, then you want this to carry over onto your site so that visitors will know about your business. There are many content marketing strategies, including blogging about industry trends and news and information that is helpful to clients.
3. Request Online Reviews
Your customers are important to your business, and they have a considerable presence on the internet. According to the Search Engine Journal, 92% of consumers look up a local business online before visiting an offline location, and 66% of them write about their experience online afterward. This means that getting positive reviews is more important than ever for small businesses like yours, and the best way to get some is by asking.
4. Create Eye-catching Graphics and Design to Stand Out
If you are using social media, blogging, or email marketing, then you need to make sure that your content is easy for readers. A big part of this is making sure that you create eye-catching graphics and professional designs on your internet pages and blog posts.
One of the most effective ways to do this is with infographics. An infographic is a visual graph or chart that communicates information quickly and easily to the reader. They have become popular over the last few years, with more companies creating and sharing infographics than ever before. By using creative, colorful infographics, you can catch your readers’ attention while also providing important information about your business.
So there you have it! We’ve run down four key ways your insurance agency can use social media, email marketing, and content marketing to promote themselves online. If you want to learn more about digital marketing for insurance agencies, then make sure to check out our other blog posts on the subject.