With 1.83 billion websites on the internet, the online world is a big place. For a business hoping to catch customer eyes, a short, memorable website domain is a must. Premium domain names provide businesses with thousands of new leads, purchases, and growth opportunities. 71% of buyers begin with unbranded searches, and the 1st position on any search has a 34% click through rate. 1st place on Google typically goes to the strongest domain.
Since no two websites can have the same domain name, snagging a premium domain can be a challenge indeed. Many of the best domain names for a business are taken by someone else. The only way to take an existing domain name is to buy it from its current owners. In 2016, Elon Musk had to pay $11 million for Tesla.com. Great.com cost Erik Bergman $900,000 in 2018.
Buying a good domain name is like buying land in a premium shopping district; expensive, but well worth the cost. “There is no alternative to any premium domain. Other TLDs and similar names are not an option for those who have a great vision for their brand,” says Anuj Jasani, domain investor and entrepreneur.