The Power of a Premium Domain Name

With 1.83 billion websites on the internet, the online world is a big place.  For a business hoping to catch customer eyes, a short, memorable website domain is a must.  Premium domain names provide businesses with thousands of new leads, purchases, and growth opportunities.   71% of buyers begin with unbranded searches, and the 1st position on any search has a 34% click through rate. 1st place on Google typically goes to the strongest domain.

Since no two websites can have the same domain name, snagging a premium domain can be a challenge indeed.  Many of the best domain names for a business are taken by someone else.  The only way to take an existing domain name is to buy it from its current owners.  In 2016, Elon Musk had to pay $11 million for Tesla.com.  Great.com cost Erik Bergman $900,000 in 2018.

Buying a good domain name is like buying land in a premium shopping district; expensive, but well worth the cost.  “There is no alternative to any premium domain.  Other TLDs and similar names are not an option for those who have a great vision for their brand,” says Anuj Jasani, domain investor and entrepreneur.

The Power of a Premium Domain Name
Source: SBALoan.com