Have you ever been in a situation where the restaurant only had one server, and all the tables were full? What if the only communication with your server was through writing on a chalkboard? The experience would be less than ideal because of long wait times, possible miscommunication, and unnecessary unapproachability created by forcing customers to come up to servers with their orders. This post explores how self-service restaurants could benefit from implementing touchscreens.
1. Improved Customer Experience
It helps customers feel more in control of the dining experience when they can order through a touchscreen. This is not a new concept, similar to self-checkout registers at grocery stores. Customers used to this technology are more likely to return and refer other friends and family members to try the restaurant. In addition, customers are more likely to spend more when they feel in control and are given the freedom to make their own choices. A sense of control over the dining experience and a personal connection with the food would increase customer satisfaction.
2. Reduced Wait Times
Self-service ordering enables servers to focus on guests in a rush instead of running back and forth between crowded tables all night. Self-service dining allows servers to be responsible for only one table at a time (which is much better than dealing with a dozen tables at once). Customers spend significantly less time waiting for prepared and served items, which helps keep the restaurant’s overall profit margins high. Also, since a large amount of the dining experience is done at the table, there is a lower chance of customers getting upset with a server by taking their order incorrectly.
3. Server Efficiency
When servers are constantly running back and forth between tables, it takes them a significant amount of time to complete their full service. Since each table is served by only one server, they can shift the responsibility of delivering the order to the customer to another server in the party (rather than sending an employee back to retrieve an item). This can be a valuable tool in large restaurants that need additional hands on deck during busy periods. Just one server can deliver the order to one of these associates without having to leave their position, and then the associate can personally deliver the order to the customer.
4. Enhanced Order Accuracy
If customers can enter the order directly into the touchscreen, it is easier for them to verify the contents of their meal before they pay. This can also help avoid errors when a customer has specified an allergy or special request without notifying their server. To add o this, the customer service manager can control the touchscreen’s operating system to allow customers to contact the manager directly with any complaints or comments.
Ultimately, there are many reasons why self-service restaurants need touchscreen technology. The technology allows servers to provide better customer service efficiently, enabling customers to feel more comfortable ordering without a server hovering over their shoulder. By ensuring that their technology is compatible with all of the customers’ devices, restaurants can create a memorable dining experience that will be discussed for some time.