In the first generation of the internet, text based websites were the only available option. Then came pictures and audio, revolutionizing online content. When audio and visuals came together in the form of video, consumers took full advantage of the new possibilities offered. Websites like YouTube exploded in popularity. As the internet grows in bandwidth and spreads to more places around the globe, our expectations and uses for it change as well. Now, the next craze in online activity is live video streaming.
When most people think of live video streaming, their mind may go to gaming. It’s true that video game streamers made a collective $9.3 billion in 2020, but live video streaming goes beyond the world of esports. 1 in 6 of US patient visits were conducted via telehealth in 2021. Live video increases the accessibility and convenience of healthcare. In recruiting for jobs, 86% of companies reported interviewing prospective candidates over video calls.
If a picture is worth 1,000 words, then a minute of live video is worth 1.8 million. Visuals are processed 60,000 times faster than text by the human brain, making live video an incredible communication method in our modern age.