There are many elements to a loyal customer base. Corporate gifting and brand archetypes are some of these elements and can make a huge difference in improving a business.
Corporate gifting has several benefits. It builds relationships, fosters growth, and creates opportunities for the company. For example, 66% of people remember a company’s name one year after receiving a gift. Corporate gifts create a sense of personalization and help customers appreciate a company’s authenticity and generosity.
Brand archetypes go hand-in-hand with corporate gifting and help corporations create a powerful impression. Put simply, a brand archetype is a company’s personality and voice. There are several major kinds of personalities from which a corporation could draw. Some of these include the outlaw, the hero, and the explorer.
Aligning a company with an archetype gives the company a relatable personality. This is a big deal; 90% of customers find personalization more appealing than generic messaging and brands. Customers value authenticity and are more likely to support a company that embodies this idea.
Corporate gifts and brand archetypes pair well together. For example, if a corporation is using the outlaw archetype, it could give customers a whisky gift set. This symbolizes the values of liberation and rebellion, therefore creating a cohesive personality for the company.
Corporate gifting and brand archetypes are important when it comes to elevating a company. Both tactics can leave a lasting impression on customers and generate success.