We’ve all seen the headlines declaring “print is dead,” but it’s vital to keep in mind that, despite all the digital advancements, humans still need face-to-face interaction. The Content Marketing Institute reports that roughly 61% of marketers are not using print media in their strategies. As a result, they are stymied by the fact that digital marketing is unable to take advantage of numerous significant possibilities.
After all this time, why is printing still relevant in our increasingly digital society?
Differentiating oneself from the rest of the pack and The Print Authority can help you in 2023. https://theprintauthority.com/
It’s more challenging than ever to make your company stand out from the crowd in today’s climate of incessant email marketing. Despite the fact that this is still a problem, very few companies reach out to potential customers by physically mailing them printed marketing materials, such as folded pamphlets. Take advantage of the market opportunity presented by the dearth of competition by reaching out to potential clients via traditional methods such as the distribution of printed brochures or printed flyers, and leaflets.
Printing of the highest quality increases visibility and leaves an impression that lasts. When it’s convenient for them, your customers can engage with print materials whenever they choose. Information can be picked up from a desk where it has been sitting for some time or sent along to a colleague who may be interested in your services. There is no need to resort to disruptive methods when employing print marketing to pique real interest in your business.
It’s true that offline marketing materials like flyers, brochures, booklets, and posters can generate results on their own, but they really shine when utilized in tandem with digital marketing strategies. The printed word can be used in tandem with your digital assets to reach people you wouldn’t otherwise be able to. Some clients may be aware of your current promotions via social media or your website, while others may never go there. If this describes your business, then printing your materials is a fantastic method to reach all of your customers and maybe even convince some of your offline clients to go digital (cross media marketing.)
Print has an air of authority and respectability that digital media can’t match. People are wary of clicking on digital ads because they fear being infected with malware or spam, but there is no such risk with print ads. As a result, we are more likely to make a purchase from a reputable online retailer, and advertising in traditional print media can help increase consumer confidence in your company.
Marketing your business in print is a great way to raise recognition and establish a consistent image. Always keep in mind that the visual aspects of your advertisements, including typefaces, colors, and picture types, should be consistent throughout all digital marketing channels to help build brand awareness.
It’s More Interesting
Printed materials tend to have a greater impact on consumers than websites, which are generally only visited for 15 seconds before being abandoned. It has been scientifically proven that persons reading from a digital screen take 20%-30% longer than when reading from paper.