There’s an ongoing debate about the relevance of printing in the modern business world. While it is true that digital communication has become a primary source of exchanging ideas and marketing products, there are still plenty of reasons why companies should consider using printed materials as part of their operations.
1. Tangible
Printed material is tangible and can be collected, archived and shared: Print materials are physical pieces of content that can be stored for posterity, shared amongst colleagues or with the public. This makes them ideal for projects such as annual reports, marketing materials or educational resources which need to be distributed in a permanent capacity.
2. Unique Design
Printed material allows for unique design capabilities including the use of textures, speciality inks and foil printing. These are all elements that can’t be accomplished with digital methods — they allow you to stand out from the crowd and create a unique look that is sure to engage your audiences.
3. Brand Awareness
Printed materials are great for creating brand awareness. Business cards, letterheads and packaging can all be used to communicate your brand’s story and reinforce the message you’re trying to send about who you are and what your company stands for.
4. Cost-Effective
In many cases, printing is still a cost-effective way to produce materials. Print jobs can be done in large quantities which bring the cost down, meaning that you get more bang for your buck when you print.
5. Multifunctional
Printed materials don’t just have to be used for one purpose — they can be used as both physical and digital collateral. For example, your printed business card or brochure can be used to create digital assets such as web banners and social media graphics.
6. Lasting Impact
Printed materials have a lasting impact — they’re more likely to be held onto for longer than digital content, meaning that your message is more likely to stick in the minds of your customers.
For these reasons, it’s clear that printing is still relevant for businesses in today’s world — and can be an effective way to communicate with customers and build brand awareness. With the right approach, it can be a powerful tool for marketing success.